This course focuses on competition in dynamic, volatile emerging market places. Topics to be covered include managing marketing objectives, assessing market opportunities, estimating market potential, competitive positioning strategies, surmounting marketing challenges, marketing competition between new champions and established MNCs, luxury marketing, targeting strategies, frugal innovation and developing new products etc. The course will be a mixture of lectures, case studies and a team-based business simulation. Students should have strong analytical skills and a solid grasp of basic marketing concepts and tools.