In this experiential-learning course, students will learn the theory of brand management, growth hacking and apply them to a Gillette wet shaving product. Growth hacking challenge includes 2-weeks of digital marketing on HKTVmall.com, and 2-weeks of point-of-sales-material marketing in Watsons and Manning’s. Students will have a budget to leverage Gillette’s library of digital resources, key opinion leaders, digital agencies and professional merchandisers. Course grading consists of interim reports and a final presentation of strategic marketing recommendations for Gillette. All students can apply by uploading CV and transcript; enrollment requires instructor approval and priority is given to T&M DDP students.