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2018-19 Spring - MARK1230 - Consumerism and Happiness
Department of Marketing
Course
Description
Historical, cultural, psychological and economic perspectives on consumerism; the role of advertising and branding in influencing self-identity and consumerism; money, materialism, and happiness; managing personal finances.
Course period
1/02/19
→
30/06/19
Course level
UG
Course format
Lecture
X