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2018-19 Spring - MARK5310 - Applied Marketing Research for Managers
Ralf VAN DER LANS
Department of Marketing
Course
Description
Methods of structuring, analyzing and measuring major classes of marketing problems; quantitative aspects of demand, consumer reaction to product characteristics, advertising effectiveness, effectiveness of competitors' strategies.
Course period
1/02/19
→
30/06/19
Course level
PG
Course format
Lecture
X