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2019-20 Fall - MARK3430 - Global Marketing
Kristiaan HELSEN
Department of Marketing
Course
Description
Understanding the formulation of international/multinational marketing strategy; factors influencing international trade, assessment of market potential, threats and opportunities in the international market environment, global marketing activities.
Course period
1/09/19
→
31/12/19
Course level
UG
Course format
Lecture
X