2020-21 Fall - TEMG4950F - Special Project: Go-To-Market Strategy for Li&Fung sponsored by IBM & Harman

Course

Description

With 113 years of history, Li & Fung contributes to 70% of world’s fashion products. Recent global pandemic and advancements in technology have accelerated the pace of change for this industry from external shifts in consumer behavior to internal shifts in supply chain and business models. Li & Fung R&D team has anticipated such industry shifts with a comprehensive digital solution, but how should they best bring these capabilities to market? To solve this case challenge, students will meet domain experts from fashion companies and become familiar with leading edge software such as 3D fabric scanning and rendering, avatar and digital mannequins, AI/ML for decision making, etc. Enrollment in the project course requires approval of the course instructor.
Course period1/09/2031/12/20
Course levelUG
Course formatLecture