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2020-21 Spring - ISOM5320 - Digital Business and Web Analytics
Department of Information Systems, Business Statistics & Operations Management
Course
Description
This course offers essential knowledge and tools for managers of digital business. Topics include e-commerce models, web analytics, Internet marketing, Internet pricing and strategy, web-based personalization, online-intermediaries, etc.
Course period
1/02/21
→
30/06/21
Course level
PG
Course format
Lecture
X