2020-21 Spring - MARK5470 - Seminar in Consumer Behavior II

Course

Description

Overview of advanced topics in psychology and consumer behavior research. An information processing approach is used to help students develop expertise on a range of diverse topics such as attitude formation and change, culture, information processing, motivation and goals, emotion, consumer decision making.
Course period1/02/2130/06/21
Course levelPG
Course formatLecture