2021-22 Spring - RMBI1020 - Business Intelligence in Contemporary Society

Course

Description

Business intelligence is a new discipline that comprises a set of theories, methodologies and processes to analyze business data with the aim of improving an organization's decision making, business planning and projection. The aim of this course is to introduce the general workflow of business intelligence and various applications of data analytics models in business scenarios. The course also focuses on an analysis of the strengths, limitations, causes and impacts of the use of business intelligence. The topics include business intelligence in general, why and how business intelligence systems/tools can facilitate business decision making and improve the profitability of a company. The course also includes hands-on practical exercises by using data mining and statistics models on real business data sets.
Course period1/02/2230/06/22
Course levelUG
Course formatLecture