2022-23 Spring - DBAP5040 - Qualitative Research Method in Business

Course

Description

Qualitative research is critical in inducting novel theory, and elaborating existing theory with frame-breaking insights. It is particularly suited to answer the "how" question, enabling students to understand the process underlying the phenomenon and hence develop better insights into the mechanisms. This course will cover when and how to conduct inductive multiple case research, focusing on specific skills such as how to identify a research question that fits multiple case research, craft a rigorous research design, use theoretical sampling, gain access to companies, collect data and write research cases, conduct within- and cross- case comparisons, and finally induce generalizable insights that make a genuine theoretical contribution.
Course period1/02/2330/06/23
Course levelPG
Course formatLecture