2022-23 Spring - DBAP5170 - Frontiers in Marketing Research

Ying ZHAO
Ralf VAN DER LANS

Office of the Dean of Business and Management

Course

Description

This course introduces students to the latest research topics in marketing and covers recent marketing research findings from several different research paradigms.

Course period	1/02/23 → 30/06/23
Course level	PG
Course format	Lecture