2022-23 Spring - MARK3460 - Retailing

Ying ZHAO

Department of Marketing

Course

Description

This course introduces the basic concept of retailing and its application in various retailing context. It will cover the major blocks of retailing, such as site-selection, display analysis, pricing and advertising strategies.

Course period	1/02/23 → 30/06/23
Course level	UG
Course format	Lecture