Description
Instructor(s)/Supervisor(s)/Coordinator(s): Bilian NI SULLIVANThe course is designed to allow students to appreciate and understand the opportunities and challenges in doing business in the Asian countries. The course provides a broad introduction to key issues in the business environment including business policy, corporate governance, legal aspects, strategy, marketing and branding, services management and cross-cultural management, etc.. The implications of political, socio-economic, and cultural environment provide students with insights into how to formulate and implement strategies for competitive advantage and value creation in Asia.