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2023-24 Fall - IMBA6900V - Competitive Strategy

Course

Description

Instructor(s)/Supervisor(s)/Coordinator(s): Yuk Fai FONG
This course aims to provide participants with a solid foundation in Competitive Strategy by focusing on two essential areas: Blue Ocean Strategy and Platform Economics and Platform Invasion Strategy. Participants will gain the knowledge and skills to develop effective competitive strategies that leverage Blue Ocean opportunities and platform dynamics, enabling them to navigate the business landscape and gain a competitive edge.
Course period1/09/2331/12/23
Course levelPG
Course formatLecture