The first part of this module covers marketing management using the framework of the 4P's (Product, Price, Promotion and Place). Topics include consumer needs and wants, marketing research, advertising and sales promotion, pricing theory, etc. The impact of the Internet on all aspects of marketing will also be examined. The second part will cover marketing and business policy from a strategic perspective. Decision making in a competitive environment in the face of environmental constraints will also be examined. Registration is limited to students on the MSc program in Engineering Enterprise Management only.