This course aims to get the students acquainted with a number of basic components used to build a coherent and meaningful graphic project/entity, which are central to understanding visual communication on fundamental level. This is done through series of lectures and related assignments where these are broken down and applied with special purposes. Necessary technical requirements for digital and physical/material application are covered at the start, after which main design tools (image and text) are analyzed along with basic visual design rules and guidelines (unity, hierarchy, balance, contrast, etc.) followed by addressing elements to build a fundamental graphic narrative (color, reduced visuals, full visuals, infographics), concluded by application of aforementioned items across different media: Deliverables ‐ Poster, Booklet, Digital Presentation, with consistency in translation of semiotic values and with showcasing basic visual literacy in execution of each as a final requirement.