This course will give students a high-level overview of Artificial Intelligence technologies, concepts, and business use cases related to Marketing. After the course, students will be able to identify and leverage AI to enhance and/or disrupt business models both within marketing functions and on a larger organizational level. We will also devote part of the course to explore how careers of marketing professionals may change in the future because of AI and get students to think about their professional development in a world where AI and human beings will inevitably work together.