TEMG4950 “T&M Consulting for a Real Client” is a series of experiential-learning courses where student-consultants apply technology & management (T&M) strategies to solve a complex problem faced by an industry leading firm. Students will meet with project sponsors about five times to design a bespoke solution suitable for their environment and culture. The sponsors for this project are Meta (Facebook) and Viu International, an on-demand video streaming platform serving 25 markets. Viu relies heavily on customer relationship management (CRM) to promote, market, and engage with users. However, creating push notification campaigns with impactful messages and images for various market segments is a labour-intensive process. In this course, students will be equipped by the teaching team to apply McKinsey consulting engagement and iterative software development methodologies to develop a proof-of-concept using Meta LLM and other tools for text and image generation. Final recommendation includes a digital transformation plan to executives in sponsor’s organization. Interested students must request instructor consent and attach their latest transcript and CV.