This course introduces the art and science of applying and understanding econometric models in the analysis of business strategy. It aims to equip business leaders and strategists to understand and interpret econometric analysis in business strategy analysis, and to provide them with an understanding of three widely used techniques in modern business econometrics: randomized control trials, regression discontinuity, and differences-in-differences. Data analysis in economics, or “econometrics” as it is called by practitioners, has moved away from mathematical complexity and towards simpler tools that are accessible to businesses and can be applied easily to big data. After learning how these tools provide superior analytical results than traditional regression techniques in making inferences about the real world, business strategists will gain the practical knowledge to wield them successfully and make better business strategy decisions with real business data.