This course focuses on how companies identify, evaluate, and capture decision analytic opportunities to create value. Basic analytic methods as well as real corporate cases studies will be covered. The analytical methods include ways to use data to develop insights and predictive capabilities using machine learning, data mining, and forecasting techniques. Some aspects of the use of optimization methods to support decision-making in the presence of a large number of alternatives and business constraints will be covered. The concepts learned in this class should help students identify opportunities in which decision analytics can be used to improve performance and support important decisions.