Description
Instructor(s)/Supervisor(s)/Coordinator(s): William XUThis course offers a comprehensive analysis of innovative cases in companies, starting from the essence of innovation. It focuses on various aspects such as product innovation, market/business model innovation, and provides strategic and methodological recommendations that align with different stages of corporate development. It aims to assist in the formulation and implementation of innovation strategies for businesses, as well as addressing the challenges encountered in their operations. This course serves as a valuable reference for tackling innovation obstacles and achieving successful innovation outcomes.