2024-25 Spring - ISOM5390 - Digital and Social Media Strategy

Course

Description

This course examines how firms can use digital marketing and social media to reach, acquire, and engage customers. Topics include search and display ads, viral marketing analytics, online word-of-mouth, social data, and mobile ads and apps, etc.
Course period1/02/25 → 30/06/25
Course levelPG
Course formatLecture