This course focuses on concepts and tools that can generate operational excellence for the production and delivery of services across various industries including health care, ride-hailing, advertising, and content markets. Unlike traditional product markets, a salient feature of these industries is that services are intangible and not storable, and often highly variable, which raises significant challenges in decision making. The goal of this course is to improve the understanding of these challenges and to learn how to overcome the obstacles with data-driven quantitative models. This class will introduce simple predictive and prescriptive methods that are useful in service operations.