Description
Instructor(s)/Supervisor(s)/Coordinator(s): Kevin PEREIRAThis course aims to help students understand marketing concepts and practical applications in the financial sector. We will explore a range of marketing strategies and applications in different areas of finance including, but not limited to, fintech, blockchain/crypto, wealth management, payments, capital raising, and retail banking. We will also cover marketing frameworks within topic areas such as B2B marketing, CRM marketing, digital channels, customer retention, and customer value propositions. In addition to the theoretical aspects, students will also learn from practical business strategies and insights shared from industry professionals. This will provide them with a foundation on which to build their potential marketing careers at international companies and/or financial services firms.