Description
Instructor(s)/Supervisor(s)/Coordinator(s): Joon Nak CHOI, Bilian NI SULLIVAN, Naubahar SHARIFThe course is designed to allow students to appreciate and understand the opportunities and challenges in doing business in the Asian countries. The course provides a broad introduction to key issues in the business environment including business policy, corporate governance, legal aspects, strategy, marketing and branding, services management and cross-cultural management, etc.. The implications of political, socio-economic, and cultural environment provide students with insights into how to formulate and implement strategies for competitive advantage and value creation in Asia.