Description
Instructor(s)/Supervisor(s)/Coordinator(s): Yuk Fai FONGThis course explores Competitive Strategy, focusing on two key components: Blue Ocean Strategy and Platform Economics. Participants will learn how to create uncontested market spaces and make competition irrelevant through Blue Ocean Strategy. They will also gain insights into Platform Economics, including network effects and collaboration, and discover how to leverage existing platforms or build new ones for successful market disruption using Platform Invasion Strategy.