This project-based product development course covers modern tools and methods for conceiving, designing, and prototyping physical products. Through academic and industry expert advising on marketing, industrial design, patent law, and more, students will learn to identify customer needs, generate concepts, develop engineering designs, and build working prototypes. The course emphasizes integration of marketing, design, and manufacturing functions to create successful products. Students will engage with industries to define real-world user-centered design problems and develop solutions. Graded PP, P or F.