Description
Instructor(s)/Supervisor(s)/Coordinator(s): Zhaoli MENGThis course examines how businesses can formulate and execute winning strategies in the digital era, where platforms, data, and ecosystems reshape the rules of competition. Students will explore the core structure of the digital economy, the evolution of platform business models, and the logic of ecosystem co-creation. Through strategic frameworks and global cases—especially from China’s leapfrog digital development—students will learn how to design adaptive, data-driven, and future-oriented strategies to thrive in fast-changing environments.