In the last decade, we have seen a significant increase in the number of startups being founded globally with their biggest challenges being growth and expansion. In this course, students will learn how to think entrepreneurially when it comes to marketing. The course will discuss topics such as business planning, building brand awareness and growth using strategic and innovative marketing approach. Whether students are looking to start their own business, join a startup, or join a corporation that values an intrapreneurial spirit, this course will teach them the essentials/basics they need to succeed.