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2025-26 Fall - MARK6901J - Marketing for Startups

Course

Description

Instructor(s)/Supervisor(s)/Coordinator(s): Gene RAITT
This course equips startup founders, entrepreneurs, and marketing professionals with practical marketing strategies tailored to the unique challenges of startups. Students will learn how to build a strong brand, conduct market research, implement growth hacking techniques, and design digital marketing campaigns that drive customer acquisition and sustainable growth.
Course period1/09/2531/12/25
Course levelPG
Course formatLecture