Description
Instructor(s)/Supervisor(s)/Coordinator(s): Betty LINIn this course, student-consultants will apply technology and management (T&M) strategies to address complex challenges faced by Bowtie Life Insurance Limited, a forward-thinking Insurtech company founded in 2018. Headquartered in Hong Kong, Bowtie was established to address the significant protection gap in the health insurance market. Since its inception, the company has experienced rapid growth, attracted significant investments, and continuously expanded its offerings. The case challenge requires for students, working in teams, to develop a 3-year product roadmap focused on optimizing one of Bowtie’s key functions, along with a recommendation for international expansion. Final deliverable will be a PowerPoint presentation supported by evidence and research findings. Instructor consent is required for this course.