Description
Instructor(s)/Supervisor(s)/Coordinator(s): Pan HUIAll One Needs to Know about Social Media is a postgraduate course that immerses students in the evolving ecosystem of social media and its applications across creative practice. Blending human-led instruction with AI-driven teaching assistants and lecturers, the course explores how creators ideate, produce, and distribute content in networked environments. A distinctive feature is its multi-university collaboration: students co-create and discuss with peers from partner institutions worldwide inside a shared Metaverse Classroom in VR, experiencing truly cross-cultural production workflows and critiques. Students engage critically and practically with platform logics, audience behaviors, and emerging technologies, including generative AI, social VR, and Metaverse. Each class includes a seminar session featuring global researchers and student teams presenting current work, giving learners direct exposure to cutting-edge scholarship and practice. Through case and paper analyses and iterative prototyping, participants develop fluency in creative content creation, digital storytelling, multimedia production, gamification for engagement, and data-informed strategy. Emphasis is placed on ethical and responsible creation, accessibility and inclusivity, experimentation, and reflective practice. Students will be capable of designing innovative, research-informed social media experiences that resonate across diverse communities and contexts.