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2025-26 Spring - FOFB5540 - Art and Business Integration

Course

Description

Instructor(s)/Supervisor(s)/Coordinator(s): See Ming Christine YEUNG
The course explores the dynamic relationship between art and commerce, focusing on how art can be leveraged to enhance business strategies, brand identity, and corporate culture. Students will examine the role of art in various business contexts, including branding, product innovation, corporate culture, investment, philanthropy, and community engagement.
Course period1/02/2630/06/26
Course levelPG
Course formatLecture