Description
Instructor(s)/Supervisor(s)/Coordinator(s): Ying ZHAOThis course explores the critical concepts and strategies that define the modern retail landscape. It examines the impact of technology on retail operations, consumer behavior, and market dynamics. Students will learn about emerging trends such as e-commerce, mobile shopping, and data analytics, while also gaining insights into effective merchandising, customer engagement, and supply chain management. Through case studies, interactive discussions, and hands-on projects, students will develop the skills needed to thrive in a rapidly evolving retail environment and understand how to meet the demands of today's tech-savvy consumers.