Description
Instructor(s)/Supervisor(s)/Coordinator(s): Eric LINThe "Marketing Innovation" course aim at bringing the students to learn from the real-world practices, on how brands leverage customer-centric approach to innovate on brand value proposition and marketing implementation, to enable breakthrough growth amid rapid changing market environment. The class will leverage on "case method", facilitate learning from business cases around the world and across industries via individual analysis, class discussion and group projects.