Description
Instructor(s)/Supervisor(s)/Coordinator(s): Alvin LIThis intensive course equips Masters of Public Policy and Masters of Public Management students with practical skills and critical insights needed to communicate complex policy issues effectively across multiple formats and platforms. Communicating Public Policy is a hands-on workshop-based course that explores the entire spectrum of policy communication - from formal written documents to digital media strategies, public awareness campaigns, and oral presentations. Through rigorous analysis of global case studies and the creation of practical communication products, students will develop the technical skills, strategic thinking, and ethical understanding needed to engage diverse audiences in policy discourse. The course is structured around four key areas: the power and foundations of policy communications; written communications for various audiences; multimedia and digital communication strategies; and strategic approaches to policy communication including crisis response. This practice-oriented approach prepares students to become effective policy communicators capable of influencing public understanding and decision-making in increasingly complex information environments.