Projects per year
Personal profile
Research interests
Business & Economics - Economics of information systems
Business & Economics - Online reputation
Computer Science / Information Technology - Online advertising
Business & Economics - Online social network system
Business & Economics - Auditing
Business & Economics - Online reputation
Computer Science / Information Technology - Online advertising
Business & Economics - Online social network system
Business & Economics - Auditing
Related documents
Education/Academic qualification
PhD in Information, Risk and Operations Management, PhD, The University of Texas at Austin
2010
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 15 Life on Land
Fingerprint
Dive into the research topics where Hong XU is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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An Economic Analysis of Airdrop in Blockchain Platforms: Platform Growth, Power Shifts, and Airdrop Hunters
XU, H. (PI)
1/01/26 → 31/12/27
Project: Research
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Poaching: The effect of mobile targeted advertising on local business competition
XU, H. (PI)
1/01/23 → 30/06/25
Project: Research
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Investigating the inefficient bidding behavior in online sponsored search
XU, H. (CoI), ZHENG, R. (PI) & ZHANG, X. (CoI)
1/01/20 → 31/12/21
Project: Research
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Competitive certifiers in online communities: An economic analysis
XU, H. (PI)
1/10/16 → 31/03/19
Project: Research
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Beyond Convergence: How Advertising Revenue Reshapes Content Differentiation in Streaming Platforms
ZHANG, B., XU, H. & HUI, K. L., Jun 2025.Research output: Contribution to conference › Conference Paper › peer-review
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Centralization or Decentralization? A Game-Theoretical Analysis of Smart-Contract Enabled Two-Sided Markets
Li, S., SUN, B., XU, H. & Zhang, C., Oct 2025.Research output: Contribution to conference › Conference Paper › peer-review
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Decentralized processing
XU, H., HUI, K. L. & SUN, B., Dec 2025, ICIS 2025 Proceedings. Association for Information SystemsResearch output: Chapter in Book/Conference Proceeding/Report › Conference Paper published in a book › peer-review
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From Consensus to Commitment: An Economic Analysis of the Impact of Consensus Mechanisms on Blockchain-Based Transaction Platforms
XU, H., HUI, K. L. & SUN, B., Oct 2025.Research output: Contribution to conference › Conference Paper › peer-review
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Should an Ad Agency Offer Geoconquesting or Protection from It?
Aseri, M., Mehra, A., Mookerjee, V. & Xu, H., Jun 2024, In: Information Systems Research. 35, 2, p. 850-870 21 p.Research output: Contribution to journal › Journal Article › peer-review
2 Link opens in a new tab Citations (Scopus)
Activities
- 9 Editorial work
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MISQ Special Issue on AI-IA Nexus (Journal)
XU, H. (Associate Editor)
1 Aug 2024 → …Activity: Publication peer-review and editorial work › Editorial work
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Journal of Management Information Systems Special Issue on Generative AI (Journal)
XU, H. (Associate Editor)
1 Jan 2024 → …Activity: Publication peer-review and editorial work › Editorial work
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ICIS 2023 (Journal)
XU, H. (Associate Editor)
1 Jul 2023 → 1 Dec 2023Activity: Publication peer-review and editorial work › Editorial work
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ISR (Journal)
XU, H. (Associate Editor)
1 Jan 2019 → …Activity: Publication peer-review and editorial work › Editorial work
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Journal of Electronic Commerce Research (Journal)
XU, H. (Associate Editor)
2019 → …Activity: Publication peer-review and editorial work › Editorial work
Awards
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Information Systems Research Reviewer of the Year 2016
XU, H. (Recipient), Dec 2017
Prize: Honorary Award