Projects per year
Personal profile
Research interests
Business & Economics - Consumer information processing
Business & Economics - Persuasion and attitude strength
Business & Economics - Effects of marketing communications
Business & Economics - Self-regulation and self-control
Business & Economics - Persuasion and attitude strength
Business & Economics - Effects of marketing communications
Business & Economics - Self-regulation and self-control
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Related documents
Education/Academic qualification
PhD in Management, PhD, University of California, Los Angeles
1996
Fingerprint
Dive into the research topics where Jaideep SENGUPTA is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Consumer Reactions to Prime vs. Composite Numbers in Product Information: A New Look at Numerical Divisibility
SENGUPTA, J. (PI)
1/10/23 → 30/09/26
Project: Research
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The Influence of Disease Cues on Consumer Behavior: Implications for Consumers and Marketers
SENGUPTA, J. (PI)
1/01/21 → 30/06/23
Project: Research
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Don’t Keep it! How Interface Layouts Influence Product Retention Behaviors
ZHANG, H., SU, L. & SENGUPTA, J., Sept 2024.Research output: Contribution to conference › Conference Paper › peer-review
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"want" versus "need": How Linguistic Framing Influences Responses to Crowdfunding Appeals
Su, L., Sengupta, J., Li, Y. & Chen, F., 1 Feb 2024, In: Journal of Consumer Research. 50, 5, p. 923-944 22 p.Research output: Contribution to journal › Journal Article › peer-review
18 Citations (Scopus) -
All That Luxury is Not Luxurious: How Involving Artificial Intelligence Backfires in the Context of Luxury Goods
Chen, X. & Sengupta, J., Mar 2023.Research output: Contribution to conference › Conference Paper › peer-review
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How “Want” versus “Need” Framing Influences Responses to Crowdfunding Appeals
Sengupta, J., May 2023.Research output: Contribution to conference › Conference Paper › peer-review
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When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products
Chen, F., Sengupta, J. & Zheng, J. F., 1 Apr 2023, In: Journal of Consumer Research. 49, 6, p. 1032-1052 21 p.Research output: Contribution to journal › Journal Article › peer-review
32 Citations (Scopus)
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Product Usage and Perspective-Taking
SENGUPTA, J. (Invited speaker)
4 Feb 2025Activity: Talk or presentation › Invited
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How Product Usage Influences Perspective-Taking
SENGUPTA, J. (Invited speaker)
18 Sept 2024Activity: Talk or presentation › Invited
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Guest Area Editor, Journal of Marketing Research (Journal)
SENGUPTA, J. (Other Editorial Role)
2022 → …Activity: Publication peer-review and editorial work › Editorial work
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Journal of the Association for Consumer Research (Journal)
SENGUPTA, J. (Reviewer)
2022 → …Activity: Publication peer-review and editorial work › Editorial work
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Journal of Advertising (Journal)
SENGUPTA, J. (Reviewer)
2022 → …Activity: Publication peer-review and editorial work › Editorial work
Awards
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Finalist, Franklin Prize for Teaching Excellence for teaching in 2024 (in non-required MBA/MSc category)
SENGUPTA, J. (Recipient), Dec 2025
Prize: Honorary Award
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Franklin Prize for Teaching Excellence, awarded in May 2021
SENGUPTA, J. (Recipient), Dec 2022
Prize: Honorary Award
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