Personal profile
Research interests
Business & Economics - Persuasion and attitude strength
Business & Economics - Effects of marketing communications
Business & Economics - Self-regulation and self-control
Related documents
Education/Academic qualification
PhD in Management, PhD, University of California, Los Angeles
1996
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 5 Gender Equality
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Collaborations and top research areas from the last five years
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Consumer Reactions to Prime vs. Composite Numbers in Product Information: A New Look at Numerical Divisibility
SENGUPTA, J. (PI)
1/10/23 → 31/03/27
Project: Research
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The Influence of Disease Cues on Consumer Behavior: Implications for Consumers and Marketers
SENGUPTA, J. (PI)
1/01/21 → 30/06/23
Project: Research
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Get Rid of It! How Interface Layouts Influence Product Retention Behaviors
ZHANG, H., Su, L. & SENGUPTA, J., 21 Mar 2025, Marketing Science Institute, 86 p. (Marketing Science Institute Working Paper Series).Research output: Working paper
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Don’t Keep it! How Interface Layouts Influence Product Retention Behaviors
ZHANG, H., SU, L. & SENGUPTA, J., Sept 2024.Research output: Contribution to conference › Conference Paper › peer-review
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"want" versus "need": How Linguistic Framing Influences Responses to Crowdfunding Appeals
Su, L., Sengupta, J., Li, Y. & Chen, F., 1 Feb 2024, In: Journal of Consumer Research. 50, 5, p. 923-944 22 p.Research output: Contribution to journal › Journal Article › peer-review
24 Link opens in a new tab Citations (Scopus) -
All That Luxury is Not Luxurious: How Involving Artificial Intelligence Backfires in the Context of Luxury Goods
Chen, X. & Sengupta, J., Mar 2023.Research output: Contribution to conference › Conference Paper › peer-review
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How “Want” versus “Need” Framing Influences Responses to Crowdfunding Appeals
Sengupta, J., May 2023.Research output: Contribution to conference › Conference Paper › peer-review
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That’s Undeserved! How Anthropomorphism Influences Consumer Preferences between Low-Share vs. High-Share Products
SENGUPTA, J. (Speaker)
Oct 2025Activity: Talk or presentation › Invited
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Product Usage and Perspective-Taking
SENGUPTA, J. (Invited speaker)
4 Feb 2025Activity: Talk or presentation › Invited
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Product Usage and Perspective-Taking
SENGUPTA, J. (Invited speaker)
4 Jan 2025Activity: Talk or presentation › Invited
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How Product Usage Influences Perspective-Taking
SENGUPTA, J. (Invited speaker)
18 Sept 2024Activity: Talk or presentation › Invited
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Guest Area Editor, Journal of Marketing Research (Journal)
SENGUPTA, J. (Other Editorial Role)
2022 → …Activity: Publication peer-review and editorial work › Editorial work
Awards
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Best Faculty in the Kellogg-HKUST EMBA Program, 2025-2026
SENGUPTA, J. (Recipient), 2026
Prize: Honorary Award
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Finalist, Franklin Prize for Teaching Excellence for teaching in 2024 (in non-required MBA/MSc category)
SENGUPTA, J. (Recipient), Dec 2025
Prize: Honorary Award
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Franklin Prize for Teaching Excellence, awarded in May 2021
SENGUPTA, J. (Recipient), Dec 2022
Prize: Honorary Award