Projects per year
Personal profile
Research interests
Business & Economics - Advertising
Business & Economics - Agents, recommendations, and preferences
Business & Economics - Behavioral economics
Business & Economics - Bayesian data analysis
Business & Economics - Social influences in consumer behavior
Business & Economics - Agents, recommendations, and preferences
Business & Economics - Behavioral economics
Business & Economics - Bayesian data analysis
Business & Economics - Social influences in consumer behavior
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Related documents
Education/Academic qualification
PhD in Marketing, PhD, Columbia University
2017
Fingerprint
Dive into the research topics where Jia LIU is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Marketing
LIU, J. (PI)
National Natural Science Foundation of China
1/01/26 → 31/12/28
Project: Research
-
-
Modeling the Evolvement of Multi-User Activities on Content Platforms for Data Visualization
LIU, J. (PI)
1/01/25 → 31/12/27
Project: Research
-
Enhancing Hong Kong's Role in Sustainable Supply Chain Finance via Technology Transformation
LIU, G. (CoPI), YAN, H. (CoPI), QI, X. (CoPI), LYU, G. (CoPI), ZHENG, S. (CoPI), LIU, J. (CoPI), ZHANG, J. (PI), QI, J. (CoPI), LI, J. (CoPI), JIANG, J. (CoPI), LUO, Y. (CoPI), LI, J. (CoPI), WANG, L. (CoPI), CHEN, K. (CoPI), DAI, M. (CoPI), LIU, Q. (CoPI), SO, R. H. Y. (CoPI), ZHAN, R. (CoPI), ZHANG, R. Q. (CoPI), JIANG, W. (CoPI), ZHANG, X. (CoPI), WANG, Y. (CoPI) & SHEN, Y. (CoPI)
RGC - Theme-based Research Scheme
1/01/25 → 31/12/29
Project: Research
-
Search Data for Non-Compensatory Preference Measurements: Model and Experiments
LIU, J. (PI)
1/01/23 → 30/06/26
Project: Research
-
Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry
Liu, J., Hill, S. & Rothschild, D., 9 May 2025, (E-pub ahead of print) In: Journal of Marketing. 00222429251343590.Research output: Contribution to journal › Journal Article › peer-review
-
Segmenting Consumer Location-Product Preferences for Assortment Localization
LIU, J., SUNADA, K. & LI, T., May 2025.Research output: Contribution to conference › Conference Paper › peer-review
-
Excavating customer complaints for recall management
LIU, J. (Key Inventor) & SHI, W. (Inventor), 19 Jul 2024, IPC No. G06Q 30/014, G06F 18/2132, G06F 18/27, G06F 40/216, G06F 40/284, G06N 5/046, 24 Oct 2023, Priority date 18 Jan 2023, Priority No. US63/480,493Research output: Patent
-
Method and system for analyzing product sales location and product preferences
LIU, J. (Key Inventor), 21 May 2024, IPC No. G06Q 30/0204, G06F 18/2321, G06N 5/046, 1 Nov 2023, Priority date 21 Nov 2022, Priority No. US63/426,788Research output: Patent
-
The Daily Me Versus the Daily Others: How Do Recommendation Algorithms Change User Interests? Evidence from a Knowledge-Sharing Platform
Liu, J. & Cong, Z., Aug 2023, In: Journal of Marketing Research. 60, 4, p. 767-791 25 p.Research output: Contribution to journal › Journal Article › peer-review
19 Citations (Scopus)
Activities
- 4 Editorial work
-
Journal of Consumer Research (Journal)
LIU, J. (Editorial Board Member)
1 Jan 2025 → …Activity: Publication peer-review and editorial work › Editorial work
-
Journal of Marketing Research (Journal)
LIU, J. (Editorial Board Member)
1 Jan 2022 → …Activity: Publication peer-review and editorial work › Editorial work
-
The MSI’s Alden G. Clayton Doctoral Dissertation Proposal Competition (Journal)
LIU, J. (Reviewer)
1 Jan 2022 → 1 Jan 2023Activity: Publication peer-review and editorial work › Editorial work
-
Marketing Science (Journal)
LIU, J. (Editorial Board Member)
1 Jan 2022 → …Activity: Publication peer-review and editorial work › Editorial work
Awards
-
Best paper award at the 2025 Asian-Pacific Marketing Academy Conference
LIU, J. (Recipient), Kawaguchi, K. (Recipient) & Li, T. (Recipient), May 2025
Prize: Best Paper Award and Prize
-
-
Best paper award at the 2024 Asian-Pacific Marketing Academy Conference
LIU, J. (Recipient), May 2024
Prize: Best Paper Award and Prize
-
-
Outstanding paper award at the 2023 China Marketing International Conference
LIU, J. (Recipient), Jun 2023
Prize: Best Paper Award and Prize