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Jia LIU

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Jia LIU, 劉佳

 https://orcid.org/0000-0002-0279-724X

  • Room LSK4051

20182026

Research activity per year

Personal profile

Research interests

Business & Economics - Advertising
Business & Economics - Agents, recommendations, and preferences
Business & Economics - Behavioral economics
Business & Economics - Bayesian data analysis
Business & Economics - Social influences in consumer behavior

Related documents

Education/Academic qualification

PhD in Marketing, PhD, Columbia University

2017

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 15 - Life on Land
    SDG 15 Life on Land

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Collaborations and top research areas from the last five years

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View all 7 projects
  • 8 Journal Article
  • 2 Conference Paper
  • 2 Patent
  • 1 Comment/debate

  • A reporting checklist for large language models in behavioural science

    Feuerriegel, S., Barrie, C., Crockett, M. J., Globig, L. K., McLoughlin, K. L., Mirea, D. M., Spirling, A., Yang, D., Althoff, T., Antoniak, M., Argyle, L. P., Ashokkumar, A., Atari, M., Bailey, H., Bauer, K., Bhatt, U., Chai, Y., Chakraborty, T., Chandra, Y. & Chen, H. & 61 others, Daumé, H., De Francisci Morales, G., Dehghani, M., Dillion, D., Eichstaedt, J. C., Forster, K., Geissler, D., Gray, K., Griffiths, T. L., Jochen, H., Hauser, O. P., He, J. K., Hemrajani, R., Holzmeister, F., Hwang, A. H. C., Hu, T., Ivanova, A. A., Köbis, N., Kyrychenko, Y., Lakkaraju, H., Liu, J., Maarouf, A., Maier, S., Meincke, L., Mihalcea, R., Mittelstadt, B., Mohammad, S. M., Naaman, M., Netzer, O., Oh, A., Ong, D. C., Pierri, F., Plank, B., Rahwan, I., Rahwan, T., Rao, P. S. B., Robertson, C. E., Rothschild, D. M., Salganik, M. J., Schulz, E., Shah, C., Shrestha, Y. R., Shutova, E., Siegel, A. A., Simchon, A., Sun, H., Toetzke, M., Van Bavel, J. J., Vaccaro, M., Wortman Vaughan, J., Vayena, E., Vaz-de-Melo, P. O. S., Vecchione, B., Wang, A., West, R., Willer, R., Wulff, D. U., Zhang, R., Zhang, S., Rathje, S. & Horta Ribeiro, M., 9 Jun 2026, In: Nature Human Behaviour. 5 p.

    Research output: Contribution to journal › Comment/debate

  • Dynamic Effects of TV Ad Suspension on Keyword Search: Evidence from the U.S. Telecom Industry

    Liu, J., Hill, S. & Rothschild, D., Mar 2026, In: Journal of Marketing. 90, 2, p. 73-95 23 p.

    Research output: Contribution to journal › Journal Article › peer-review

  • Unraveling Multifaceted User Preferences on Digital Platforms: A Bayesian Deep-Learning Approach

    Yin, M., Cong, Z. & LIU, J., 21 Apr 2026, (E-pub ahead of print) In: Marketing Science.

    Research output: Contribution to journal › Journal Article › peer-review

  • Segmenting Consumer Location-Product Preferences for Assortment Localization

    LIU, J. & SUNADA, K., May 2025, p. 1-64. 64 p.

    Research output: Contribution to conference › Conference Paper › peer-review

  • Excavating customer complaints for recall management: [China]

    LIU, J. (Key Inventor) & SHI, W. (Inventor), 19 Jul 2024, IPC No. G06Q 30/014, G06F 18/2132, G06F 18/27, G06F 40/216, G06F 40/284, G06N 5/046, 24 Oct 2023, Priority date 18 Jan 2023, Priority No. US63/480,493

    Research output: Patent

View all 13 research outputs
  • 4 Editorial work
View all 14 awards
View all 19 courses