Projects per year
Personal profile
Research interests
Business & Economics - Consumer information processing
Business & Economics - Affect and consumer judgment
Business & Economics - Subjective experience in consumer judgment
Business & Economics - Affect and consumer judgment
Business & Economics - Subjective experience in consumer judgment
Related documents
Education/Academic qualification
PhD in Marketing, PhD, Northwestern University
2008
Fingerprint
Dive into the research topics where Jiewen HONG is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Understanding and Reducing the Psychological Barriers to Second-Hand Consumption
HONG, J. (PI)
1/10/24 → 30/09/26
Project: Research
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The Influence of Sustainability-Related Cues on Consumer Behavior
HONG, J. (PI) & ZHOU, R. (CoI)
1/01/21 → 30/06/24
Project: Research
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The Emotional and Behavioral Consequences of Using Counterfeit Products
DALTON, A. N. (PI) & HONG, J. (CoI)
15/09/17 → 14/09/21
Project: Research
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The Effects of Psychological Distance on the Diagnosticity of Digits to the Left Versus Right of a Separator
Yan, D., Vijayakumar, S. & Hong, J., Dec 2024, In: Journal of Marketing Research. 61, 6, p. 1171-1182 12 p.Research output: Contribution to journal › Journal Article › peer-review
5 Citations (Scopus) -
Silver Linings on Darkened Endorsers: The Ironic Effect of Culpability in Celebrity Scandals
HONG, J., MUKHOPADHYAY, A. & SALUJA, G., May 2019.Research output: Contribution to conference › Conference Paper › peer-review
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Silver Linings on Darkened Endorsers: The Ironic Effect of Culpability in Celebrity Scandals
Saluja, G., Hong, J. & Mukhopadhyay, A., Feb 2019.Research output: Contribution to conference › Conference Paper › peer-review
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How Long Did i Wait? the Effect of Construal Levels on Consumers' Wait Duration Judgments
Wang, J., Hong, J. & Zhou, R., 1 Jun 2018, In: Journal of Consumer Research. 45, 1, p. 169-184 16 p., ucx117.Research output: Contribution to journal › Journal Article › peer-review
33 Citations (Scopus) -
The Double-Edged Sword of Social Signaling: Antecedents and Consequence of Mixed Emotions in Counterfeit Brand Consumption
Dalton, A. N., Hong, J. & Liu, J., May 2018, p. 117-137.Research output: Contribution to conference › Conference Paper › peer-review
Activities
- 5 Editorial work
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Journal of Marketing Research (Journal)
HONG, J. (Reviewer)
1 Jan 2025 → …Activity: Publication peer-review and editorial work › Editorial work
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Journal of Consumer Psychology (Journal)
HONG, J. (Editorial Board Member)
1 Jan 2024 → …Activity: Publication peer-review and editorial work › Editorial work
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Marketing Letters (Journal)
HONG, J. (Reviewer)
1 Jan 2016 → …Activity: Publication peer-review and editorial work › Editorial work
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Journal of Consumer Research (Journal)
HONG, J. (Editorial Board Member)
1 Jan 2016 → 1 Dec 2020Activity: Publication peer-review and editorial work › Editorial work
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Journal of Consumer Research (Journal)
HONG, J. (Editorial Board Member)
1 Jan 2016 → 1 Jan 2020Activity: Publication peer-review and editorial work › Editorial work
Awards
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Franklin Prize For Teaching Excellence (MBA Required)
HONG, J. (Recipient), Dec 2019
Prize: Honorary Award
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The Franklin Prize for Teaching Excellence FInalist
HONG, J. (Recipient), Dec 2018
Prize: Honorary Award