Personal profile
Research interests
Business & Economics - International marketing
Business & Economics - Marketing strategy
Business & Economics - Empirical modeling of consumer and firm behavior
Business & Economics - Marketing strategy
Business & Economics - Empirical modeling of consumer and firm behavior
Position Held
Academic Director of MSc in Marketing
Related documents
Education/Academic qualification
PhD in Marketing, PhD, University of Pennsylvania
1990
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Dive into the research topics where Kristiaan HELSEN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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How O2O Stores Affect the Online Retailing Platform: Evidence from HKTVmall
LIU, H. (CoI) & HELSEN, K. (PI)
1/01/23 → 31/12/25
Project: Research
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DEPART: Decomposing prices using atheoretical regression trees
Lu, H., van der Lans, R., Helsen, K. & Gauri, D. K., Dec 2023, In: International Journal of Research in Marketing. 40, 4, p. 781-800 20 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access3 Link opens in a new tab Citations (Scopus) -
The Value of Co-branded Credit Cards in Online Retailing: Empirical Evidence from HKTVmall
Liu, H., Chen, H. & Helsen, K., Jun 2023.Research output: Contribution to conference › Conference Paper › peer-review
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Global Marketing Management, 9th edition
Kotabe, M. & Helsen, K., Sept 2022, John Wiley.Research output: Book/Report › Book
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Marketing Mix Effectiveness during a Product-Harm Crisis: The Role of Retailers
Lu, H., Helsen, K. & Van Der Lans, R. J. A., Jul 2022.Research output: Contribution to conference › Conference Paper
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Marketing Mix Effectiveness during a Product-Harm Crisis: The Role of Retailers
Helsen, K., Lu, H. & Van der lans, R., May 2022.Research output: Contribution to conference › Conference Paper › peer-review
Activities
- 1 Editorial work
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International Journal of Research in Marketing (Journal)
HELSEN, K. (Editorial Board Member)
1 Jan 2016 → 1 Jan 2021Activity: Publication peer-review and editorial work › Editorial work