Projects per year
Personal profile
Research interests
Business & Economics - International marketing
Business & Economics - Marketing strategy
Business & Economics - Empirical modeling of consumer and firm behavior
Business & Economics - Marketing strategy
Business & Economics - Empirical modeling of consumer and firm behavior
Position Held
Academic Director of MSc in Marketing
Associate Director of Undergraduate Programs (School of Business and Management)
Associate Director of Undergraduate Programs (School of Business and Management)
Related documents
Education/Academic qualification
PhD in Marketing, PhD, University of Pennsylvania
1990
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Dive into the research topics where Kristiaan HELSEN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Finished
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How O2O Stores Affect the Online Retailing Platform: Evidence from HKTVmall
LIU, H. (CoI) & HELSEN, K. (PI)
1/01/23 → 31/12/25
Project: Research
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DEPART: Decomposing prices using atheoretical regression trees
Lu, H., van der Lans, R., Helsen, K. & Gauri, D. K., Dec 2023, In: International Journal of Research in Marketing. 40, 4, p. 781-800 20 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access3 Citations (Scopus) -
The Value of Co-branded Credit Cards in Online Retailing: Empirical Evidence from HKTVmall
Liu, H., Chen, H. & Helsen, K., Jun 2023.Research output: Contribution to conference › Conference Paper › peer-review
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Global Marketing Management, 9th edition
Kotabe, M. & Helsen, K., Sept 2022, John Wiley.Research output: Book/Report › Book
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Marketing Mix Effectiveness during a Product-Harm Crisis: The Role of Retailers
Lu, H., Helsen, K. & Van Der Lans, R. J. A., Jul 2022.Research output: Contribution to conference › Conference Paper
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Marketing Mix Effectiveness during a Product-Harm Crisis: The Role of Retailers
Helsen, K., Lu, H. & Van der lans, R., May 2022.Research output: Contribution to conference › Conference Paper › peer-review
Activities
- 1 Editorial work
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International Journal of Research in Marketing (Journal)
HELSEN, K. (Editorial Board Member)
1 Jan 2016 → 1 Jan 2021Activity: Publication peer-review and editorial work › Editorial work