Projects per year
Personal profile
Research interests
Business & Economics - Status consumption
Business & Economics - Consumer response to innovation and sustainability
Business & Economics - Evolutionary theory in consumer behaviour
Business & Economics - Consumer response to innovation and sustainability
Business & Economics - Evolutionary theory in consumer behaviour
Related documents
Education/Academic qualification
PhD in Business and Management, PhD, The University of Maryland
2023
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 10 Reduced Inequalities
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Dive into the research topics where Qihui CHEN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Active
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How Perceived Social Mobility Affects Charitable Donations: A Helping Motivation Perspective
CHEN, Q. (PI)
1/12/25 → 31/05/27
Project: Research
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Child-Interest-Oriented vs. Society-Demand-Oriented: How Parents’ Political Ideology Affects Their Purchases of Educational Products
CHEN, Q., Wu, Y., Shepherd, S. & Li, Y., 2026, (Accepted/In press).Research output: Contribution to conference › Conference Paper › peer-review
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Child-Interest-Oriented vs. Society-Demand-Oriented: How Parents’ Political Ideology Affects Their Purchases of Educational Product
CHEN, Q., Wu, Y. & Shepherd, S., 2025, (Accepted/In press).Research output: Contribution to conference › Conference Paper › peer-review
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Child-Interest-Oriented vs. Society-Demand-Oriented: How Parents’ Political Ideology Affects Their Purchases of Educational Product
CHEN, Q. & Wu, Y., 27 May 2025, Proceedings of the European Marketing Academy. Vol. 54.Research output: Chapter in Book/Conference Proceeding/Report › Conference Paper published in a book › peer-review
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Donate to Merit-Based or Need-Based Educational Aid? The Impact of Donors’ Perceived Social Mobility
CHEN, Q., Su, L. & Kirmani, A., 2025, (Accepted/In press).Research output: Contribution to conference › Conference Paper › peer-review
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Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents’ Purchase Preferences for Children's Educational Products
Chen, Q., Wang, Y. & Zhang, Y., Sept 2024, In: Journal of Marketing. 88, 5, p. 46-62 17 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access16 Link opens in a new tab Citations (Scopus)
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Child-Interest-Oriented vs. Society-Demand-Oriented: How Parents’ Political Ideology Affects Their Purchases of Educational Product
CHEN, Q. (Invited speaker), Wu, Y. (Contributor), Shepherd, S. (Contributor) & Li, Y. (Contributor)
27 Mar 2026Activity: Talk or presentation › Invited
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Child-Interest-Oriented vs. Society-Demand-Oriented: How Parents’ Political Ideology Affects Their Purchases of Educational Product
CHEN, Q. (Invited speaker), Wu, Y. (Contributor), Shepherd, S. (Contributor) & Li, V. (Contributor)
26 Mar 2026 → 29 Mar 2026Activity: Talk or presentation › Contributed
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Child-Interest-Oriented vs. Society-Demand-Oriented: How Parents’ Political Ideology Affects Their Purchases of Educational Product
CHEN, Q. (Contributor), Wu, Y. (Speaker), Shepherd, S. (Contributor) & Li, Y. (Contributor)
10 Oct 2025Activity: Talk or presentation › Invited
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Donate to Merit-Based or Need-Based Educational Aid? The Impact of Donors’ Perceived Social Mobility
CHEN, Q. (Invited speaker), SU, L. (Contributor), Kirmani, A. (Contributor) & Li, V. (Contributor)
10 Oct 2025Activity: Talk or presentation › Invited
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Child-Interest-Oriented vs. Society-Demand-Oriented: How Parents’ Political Ideology Affects Their Purchases of Educational Product
CHEN, Q. (Invited speaker), Wu, Y. (Contributor), Shepherd, S. (Contributor) & Li, Y. (Contributor)
27 May 2025Activity: Talk or presentation › Invited