Projects per year
Personal profile
Research interests
Business & Economics - Eye movements
Business & Economics - Bayesian data analysis
Business & Economics - Choice model
Business & Economics - Social networks
Business & Economics - Social influences in consumer behavior
Business & Economics - Bayesian data analysis
Business & Economics - Choice model
Business & Economics - Social networks
Business & Economics - Social influences in consumer behavior
Position Held
Program Director of PhD/MPhil Programs (School of Business and Management)
Related documents
Education/Academic qualification
PhD in Marketing, PhD, Tilburg University
2006
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 8 Decent Work and Economic Growth
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Using Eye Movements to Uncover Preference Heterogeneity from Single Choice Data
PIETERS, R. (CoI), MARTINOVICI, A. (CoI) & VAN DER LANS, R. (PI)
1/10/24 → 30/09/27
Project: Research
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Spreading Seeds: Using Community Detection to Optimize Viral Marketing Campaigns
CHEN, X. (CoI) & VAN DER LANS, R. (PI)
1/09/22 → 28/02/26
Project: Research
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Modeling Gift Choices: Towards a Better Understanding of How People Buy Presents for Others
MICHEL, W. (CoI) & VAN DER LANS, R. (PI)
1/01/17 → 30/06/19
Project: Research
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Customizing your way to health: how self-customization influences food choices
CHEONG, I., KIM, J. C., HUH, Y. E. & VAN DER LANS, R., 22 Oct 2025, In: Journal of Consumer Psychology. 35, 4, p. 627-636 10 p.Research output: Contribution to journal › Journal Article › peer-review
2 Link opens in a new tab Citations (Scopus) -
Influencer marketing unlocked: Understanding the value chains driving the creator economy
Libai, B., Rosario, A. B., Beichert, M., Donkers, B., Haenlein, M., Hofstetter, R., Kannan, P. K., van der Lans, R., Lanz, A., Li, H. A., Mayzlin, D., Muller, E., Shapira, D., Yang, J. & Zhang, L., 24 Jan 2025, In: Journal of the Academy of Marketing Science. 53, 1, p. 4-28 25 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access26 Link opens in a new tab Citations (Scopus) -
OAT: Object-Level Attention Transformer for Gaze Scanpath Prediction
FANG, Y., YU, J., Zhang, H., van der Lans, R. & Shi, B., 2025, Computer Vision – ECCV 2024 - 18th European Conference, Proceedings. Leonardis, A., Ricci, E., Roth, S., Russakovsky, O., Sattler, T. & Varol, G. (eds.). Springer Science and Business Media Deutschland GmbH, p. 366-382 17 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 15113 LNCS).Research output: Chapter in Book/Conference Proceeding/Report › Conference Paper published in a book › peer-review
2 Link opens in a new tab Citations (Scopus) -
Quano Technologies: Pricing a Niche Product in a Niche Market
VAN DER LANS, R. & LAI, R., Dec 2025, HKUST Business School.Research output: Other contribution
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Duplicated Information and Price Sensitivity
Fan, H. & Van der lans, R., Jun 2024.Research output: Contribution to conference › Conference Paper › peer-review
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Paper discussion: An Empirical Model of Endogenous Attention
VAN DER LANS, R. (Invited speaker)
11 Dec 2025Activity: Talk or presentation › Invited
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Generative Deep Learning with Guided Embedding Modifier (GEM): Improving Package Design Using Eye Movements
VAN DER LANS, R. (Invited speaker)
29 May 2025Activity: Talk or presentation › Contributed
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Journal of Consumer Research (Journal)
VAN DER LANS, R. J. A. (Associate Editor)
1 Jan 2025 → …Activity: Publication peer-review and editorial work › Editorial work
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Journal of Consumer Research (Journal)
VAN DER LANS, R. J. A. (Editorial Board Member)
1 Jul 2023 → 1 Dec 2024Activity: Publication peer-review and editorial work › Editorial work
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2023 EMAC-IJRM Long-Term Impact Award Committee (Journal)
VAN DER LANS, R. J. A. (Other Editorial Role)
1 Apr 2023Activity: Publication peer-review and editorial work › Editorial work
Awards
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Franklin Prize For Teaching Excellence (UG)
VAN DER LANS, R. J. A. (Recipient), Dec 2019
Prize: Honorary Award
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Runner up AMA Marketing Research SIG’s 2019 Lehmann award for best dissertation-based article published in Journal of Marketing Research and Journal of Marketing
VAN DER LANS, R. J. A. (Recipient), Aug 2019
Prize: Best Paper Award and Prize