Projects per year
Personal profile
Research interests
Business & Economics - Consumer judgment and decision making
Business & Economics - Motivational influences in consumer behavior
Business & Economics - Customer experiences in services
Business & Economics - The role of visual processing in decision making
Business & Economics - Motivational influences in consumer behavior
Business & Economics - Customer experiences in services
Business & Economics - The role of visual processing in decision making
Related documents
Education/Academic qualification
PhD in Marketing, PhD, Columbia University
2001
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 10 Reduced Inequalities
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Dive into the research topics where Rongrong ZHOU is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Projects
- 1 Finished
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The Influence of Sustainability-Related Cues on Consumer Behavior
HONG, J. (PI) & ZHOU, R. (CoI)
1/01/21 → 30/06/24
Project: Research
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Numerical Judgments and Recall by Consumers: Selective Accessibility under Prevention and Promotion Motivations
ZHOU, R. & ZHAO, S., 2019.Research output: Working paper
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How Long Did i Wait? the Effect of Construal Levels on Consumers' Wait Duration Judgments
Wang, J., Hong, J. & Zhou, R., 1 Jun 2018, In: Journal of Consumer Research. 45, 1, p. 169-184 16 p., ucx117.Research output: Contribution to journal › Journal Article › peer-review
38 Link opens in a new tab Citations (Scopus) -
Effect of Physical Temperature on Consumers’ Buying and Selling Decisions
Zhou, R., 2012.Research output: Contribution to conference › Conference Paper
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Physical Temperature Effects on Consumer Purchase Behavior
Wang, T. & Zhou, R., 2012.Research output: Contribution to conference › Conference Paper
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Effect of Physical Temperature on Consumers’ Buying and Selling Decisions
Zhou, R., 2011.Research output: Contribution to conference › Conference Paper