Projects per year
Personal profile
Research interests
Business & Economics - Agents, recommendations, and preferences
Business & Economics - Behavioral decision theory
Business & Economics - Consumer decision making
Business & Economics - Judgment and decision making
Business & Economics - Online marketing
Business & Economics - Behavioral decision theory
Business & Economics - Consumer decision making
Business & Economics - Judgment and decision making
Business & Economics - Online marketing
Related documents
Education/Academic qualification
PhD in Marketing, PhD, University of Florida
2021
Fingerprint
Dive into the research topics where Sang Kyu PARK is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Inflation Blind Spot: How Consumers Respond to Price Hikes in the Era of Inflation
YIN, M. (CoI), PARK, S. K. (PI) & YANG, Y. (CoI)
1/01/25 → 30/06/26
Project: Research
-
Algorithms are Gendered: How Masculinity of Algorithms Affect Consumer Decisions
PARK, S. K. (PI)
1/01/24 → 30/06/25
Project: Research
-
Splurging with Alexa: How voicebots increase product upgrades
Park, S. K., Han, Y. & Sela, A., 6 Dec 2026, In: Marketing Letters. 37, 1, 9.Research output: Contribution to journal › Journal Article › peer-review
-
Consumer Moral Decision Making: The Impact of Alignable Versus Nonalignable Differences
Park, S. K., Cho, Y. J., Kim, J., Lee, J. Y. & Park, J., 1 Aug 2025, In: Journal of Consumer Research. 52, 2, p. 288-307 20 p.Research output: Contribution to journal › Journal Article › peer-review
2 Citations (Scopus) -
Consumer Moral Decision Making: The Impact of Alignable Versus Nonalignable Differences
Park, S. K., Cho, Y. J., Kim, J., Lee, J. Y. & Park, J., 2024, In: Journal of Consumer Research. ucae065.Research output: Contribution to journal › Journal Article › peer-review
2 Citations (Scopus) -
Rejections Are More Contagious than Choices: How Another's Decisions Shape Our Own
Nan, L. X., Park, S. K. & Yang, Y., 1 Aug 2023, In: Journal of Consumer Research. 50, 2, p. 363-381 19 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access9 Citations (Scopus) -
The effect of subjectivity and objectivity in online reviews: A convolutional neural network approach
Park, S. K., Song, T. & Sela, A., Oct 2023, In: Journal of Consumer Psychology. 33, 4, p. 701-713 13 p.Research output: Contribution to journal › Journal Article › peer-review
17 Citations (Scopus)
Awards
-
The Franklin Prize for Teaching Excellence - Finalist
PARK, S. K. (Recipient), Dec 2025
Prize: Honorary Award
-
-