Projects per year
Personal profile
Research interests
Business & Economics - Agents, recommendations, and preferences
Business & Economics - Behavioral decision theory
Business & Economics - Consumer decision making
Business & Economics - Judgment and decision making
Business & Economics - Online marketing
Business & Economics - Behavioral decision theory
Business & Economics - Consumer decision making
Business & Economics - Judgment and decision making
Business & Economics - Online marketing
Related documents
Education/Academic qualification
PhD in Marketing, PhD, University of Florida
2021
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Dive into the research topics where Sang Kyu PARK is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Inflation Blind Spot: How Consumers Respond to Price Hikes in the Era of Inflation
YIN, M. (CoI), PARK, S. K. (PI) & YANG, Y. (CoI)
1/01/25 → 30/06/26
Project: Research
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Algorithms are Gendered: How Masculinity of Algorithms Affect Consumer Decisions
PARK, S. K. (PI)
1/01/24 → 30/06/25
Project: Research
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Splurging with Alexa: How voicebots increase product upgrades
Park, S. K., Han, Y. & Sela, A., 2026, In: Marketing Letters. 37, 1, 9.Research output: Contribution to journal › Journal Article › peer-review
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Consumer Moral Decision Making: The Impact of Alignable Versus Nonalignable Differences
Park, S. K., Cho, Y. J., Kim, J., Lee, J. Y. & Park, J., 1 Aug 2025, In: Journal of Consumer Research. 52, 2, p. 288-307 20 p., ucae065.Research output: Contribution to journal › Journal Article › peer-review
Open Access5 Link opens in a new tab Citations (Scopus) -
Rejections Are More Contagious than Choices: How Another's Decisions Shape Our Own
Nan, L. X., Park, S. K. & Yang, Y., 1 Aug 2023, In: Journal of Consumer Research. 50, 2, p. 363-381 19 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access13 Link opens in a new tab Citations (Scopus) -
The effect of subjectivity and objectivity in online reviews: A convolutional neural network approach
Park, S. K., Song, T. & Sela, A., Oct 2023, In: Journal of Consumer Psychology. 33, 4, p. 701-713 13 p.Research output: Contribution to journal › Journal Article › peer-review
20 Link opens in a new tab Citations (Scopus) -
Mitigating Inequalities Caused by Awareness of Algorithmic Bias
Zhang, S., Yang, Y. & Park, S. K., 2022.Research output: Contribution to conference › Conference Paper › peer-review
Awards
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The Franklin Prize for Teaching Excellence - Finalist
PARK, S. K. (Recipient), Dec 2025
Prize: Honorary Award
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