Projects per year
Personal profile
Research interests
Business & Economics - Advertising
Business & Economics - Consumer learning and search
Business & Economics - Marketing strategy
Business & Economics - Product and pricing policies
Business & Economics - Information economics
Business & Economics - Consumer learning and search
Business & Economics - Marketing strategy
Business & Economics - Product and pricing policies
Business & Economics - Information economics
Position Held
Academic Director of MSc in Marketing
Related documents
Education/Academic qualification
PhD in Marketing, PhD, Massachusetts Institute of Technology
2015
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 9 Industry, Innovation, and Infrastructure
Fingerprint
Dive into the research topics where Song LIN is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 12 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Can Large Lanugage Models Help Consumers Navigate Product Reviews?
1/09/24 → 31/08/27
Project: Research
-
-
Official Ticket Resale and the Role of Price Caps
HE, D. (CoI) & LIN, S. (PI)
1/09/22 → 31/08/24
Project: Research
-
Information and Incentives in Freelance Contests
FAN, H. (CoI) & LIN, S. (PI)
22/08/18 → 21/08/21
Project: Research
-
Research output
-
Information Design of Online Platform
Tony Ke, T., LIN, S. & Lu, M. Y., 15 Jun 2026, (E-pub ahead of print) In: Management Science .Research output: Contribution to journal › Journal Article › peer-review
-
Price Caps by Matching Platforms: The Case of Ticket Resales
HE, D. & LIN, S., May 2026, In: Marketing Science. 45, 3, p. 515-533 19 p.Research output: Contribution to journal › Journal Article › peer-review
1 Link opens in a new tab Citation (Scopus) -
Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising
Huang, S. & Lin, S., Sept 2025, In: Journal of Marketing. 89, 5, p. 88-110 23 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access4 Link opens in a new tab Citations (Scopus) -
Media Formats of Advertising
Lin, S., 1 Sept 2024, In: Marketing Science. 43, 5, p. 1031-1051 21 p.Research output: Contribution to journal › Journal Article › peer-review
4 Link opens in a new tab Citations (Scopus) -
Information Design of Online Platforms
Tony Ke, T., Lin, S. & Lu, M. Y., 9 Jul 2023, EC '23: Proceedings of the 24th ACM Conference on Economics and Computation. p. 912 1 p.Research output: Chapter in Book/Conference Proceeding/Report › Conference Paper published in a book › peer-review
Open Access2 Link opens in a new tab Citations (Scopus)
Activities
- 2 Editorial work
-
Journal of Marketing Research (Journal)
LIN, S. (Editorial Board Member)
1 Jan 2023 → …Activity: Publication peer-review and editorial work › Editorial work
-
Marketing Science (Journal)
LIN, S. (Associate Editor)
1 Jan 2021 → 1 Jan 2024Activity: Publication peer-review and editorial work › Editorial work
Awards
-
-
Senior Faculty Fellow for ISMS Early-Career Scholars Camp
LIN, S. (Recipient), Oct 2023
Prize: Fellow / Academician
-
-
-