Projects per year
Personal profile
Research interests
Business & Economics - Crowdsourcing
Business & Economics - Decision making
Business & Economics - Economics of information systems
Computer Science / Information Technology - Knowledge Management System (KMS)
Computer Science / Information Technology - Stochastic control
Business & Economics - Decision making
Business & Economics - Economics of information systems
Computer Science / Information Technology - Knowledge Management System (KMS)
Computer Science / Information Technology - Stochastic control
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Related documents
Education/Academic qualification
PhD in Management Science, PhD, University of Texas at Dallas
2024
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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Addressing Parameter Identification Challenges in Dynamic Structural Models Using Reinforcement Learning
ZHU, W. (PI)
31/10/25 → 30/10/27
Project: Research
Research output
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Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data?
ZHU, W., TANG, S. & MOOKERJEE, V., Sept 2025, In: Information Systems Research. 36, 3, p. 1502-1521 20 p.Research output: Contribution to journal › Journal Article › peer-review
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Coordination in Multibrand, Multimedia Advertising: Is It Always a Good Thing?
Zhu, W., Kumar, S. & Mookerjee, V., Sept 2024, In: Information Systems Research. 35, 3, p. 1011-1033 23 p.Research output: Contribution to journal › Journal Article › peer-review
3 Citations (Scopus) -
A Framework for Optimal Crowdsourcing Contest Design
Zhu, W., Mo, J., Sarkar, S. & Menon, S., 2021, 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". Association for Information Systems, (42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action").Research output: Chapter in Book/Conference Proceeding/Report › Conference Paper published in a book › peer-review
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Merchants’ replies to customer reviews in online malls: The role of positive reviews
Zhu, W., Zhou, L. & Wang, K., 2017.Research output: Contribution to conference › Conference Paper › peer-review
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Brand effect on customers' value perception in online customization
Zhou, L., Zhu, W. & Wang, K., 2016, In: Proceedings of the International Conference on Electronic Business (ICEB). p. 328-332 5 p.Research output: Contribution to journal › Conference article published in journal › peer-review