Projects per year
Personal profile
Research interests
Business & Economics - Decision making
Business & Economics - Economics of information systems
Computer Science / Information Technology - Knowledge Management System (KMS)
Computer Science / Information Technology - Stochastic control
Related documents
Education/Academic qualification
PhD in Management Science, PhD, University of Texas at Dallas
2024
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
Projects
- 1 Active
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Addressing Parameter Identification Challenges in Dynamic Structural Models Using Reinforcement Learning
ZHU, W. (PI)
31/10/25 → 30/10/27
Project: Research
Research output
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Navigating the Unknown: Optimizing Advertising Strategies in the Face of Ad Auction Uncertainty
ZHU, W., 2025.Research output: Contribution to conference › Conference Paper › peer-review
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Navigating the Unknown: Optimizing Advertising Strategies in the Face of Ad Auction Uncertainty
ZHU, W., Oct 2025.Research output: Contribution to conference › Conference Paper › peer-review
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Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data?
ZHU, W., TANG, S. & MOOKERJEE, V., Sept 2025, In: Information Systems Research. 36, 3, p. 1502-1521 20 p.Research output: Contribution to journal › Journal Article › peer-review
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Coordination in Multibrand, Multimedia Advertising: Is It Alwaysa Good Thing?
ZHU, W., Kumar, S. & Mookerjee, V., 24 Aug 2023, In: Information Systems Research. 35, 3, p. 1011-1033 23 p.Research output: Contribution to journal › Journal Article › peer-review
5 Link opens in a new tab Citations (Scopus) -
A Framework for Optimal Crowdsourcing Contest Design
Zhu, W., Mo, J., Sarkar, S. & Menon, S., 2021, 42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action". Association for Information Systems, (42nd International Conference on Information Systems, ICIS 2021 TREOs: "Building Sustainability and Resilience with IS: A Call for Action").Research output: Chapter in Book/Conference Proceeding/Report › Conference Paper published in a book › peer-review