Personal profile
Research interests
Business & Economics - Precise targeting
Business & Economics - Big data
Business & Economics - Unstructured data
Business & Economics - Moment to moment data
Related documents
Education/Academic qualification
PhD in Marketing, PhD, New York University
2012
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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Content Industry, East Asia Culture, Communication Technology
WANG, W. (PI)
18/12/23 → 17/12/27
Project: Research
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Improve Targetablity and Interpretability: A Model of Programmatic Advertising
YAO, S. (CoI), WANG, W. (PI) & SONG, Y. (CoI)
1/01/23 → 30/06/26
Project: Research
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Show Content and Advertising Viewership: An Empirical Study on TV Programs and Advertising
ZHANG, Q. (CoI), WANG, W. (PI) & CHEN, Y. (CoI)
1/09/19 → 28/02/23
Project: Research
Research output
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Customer acquisition via explainable deep reinforcement learning
Song, Y., Wang, W. & Yao, S., Mar 2025, In: Information Systems Research. 36, 1, p. 534-551 18 p.Research output: Contribution to journal › Journal Article › peer-review
3 Link opens in a new tab Citations (Scopus) -
Information Silo on Social Media
WANG, W., HAN, T. & SHI, Z., Jun 2025.Research output: Contribution to conference › Conference Paper › peer-review
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Understanding In-Stream Advertising With Granular Unstructured Data
Chen, Y., Zhang, Q. & Wang, W., 2021.Research output: Contribution to conference › Conference Paper › peer-review
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Frontiers: In-consumption social listening with moment-to-moment unstructured data: The case of movie appreciation and live comments
Zhang, Q., Wang, W. & Chen, Y., 1 Mar 2020, In: Marketing Science. 39, 2, p. 285-295 11 p.Research output: Contribution to journal › Journal Article › peer-review
73 Link opens in a new tab Citations (Scopus) -
How to Market a Product's Unexpected Benefit
WADHWA, M., CHATTOPADHYAY, A., KIM, J. H. & WANG, W., Jun 2019, In: Harvard Business Review.Research output: Contribution to journal › Journal Article › peer-review
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ACCA think tank annual meeting
WANG, W. (Invited speaker)
5 Sept 2025Activity: Talk or presentation › Plenary
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Invite guest speaker for the ACCA think tank annual meeting
WANG, W. (Invited speaker)
2024Activity: Talk or presentation › Plenary
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Journal of Marketing Research (Journal)
WANG, W. (Reviewer)
1 Jan 2018 → …Activity: Publication peer-review and editorial work › Editorial work
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Journal of Interactive Marketing (Journal)
WANG, W. (Reviewer)
1 Jan 2018 → …Activity: Publication peer-review and editorial work › Editorial work
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Marketing Science (Journal) (Journal)
WANG, W. (Reviewer)
1 Jan 2017 → …Activity: Publication peer-review and editorial work › Editorial work