Projects per year
Personal profile
Research interests
Business & Economics - Competitive marketing
Business & Economics - Consumer choice dynamics
Business & Economics - Interdependent consumer choices
Business & Economics - Consumer choice dynamics
Business & Economics - Interdependent consumer choices
Position Held
MPhil/PhD Programs Coordinator (Marketing)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Related documents
Education/Academic qualification
PhD in Marketing, PhD, University of California, Berkeley
2001
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Dive into the research topics where Ying ZHAO is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The Effects of Media on Consumer Purchase: Evidence from the Pharmaceutical Market in China during the Covid-19 Pandemic
ZHAO, Y. (CoI), ZHAO, Y. (PI) & SHI, Y. (CoI)
1/09/23 → 31/08/26
Project: Research
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Empirical Study of Consumer Search and Choice under Limited Information
BRONNENBERG, B. (CoI), KIM, J. B. (CoI) & ZHAO, Y. (PI)
1/09/17 → 29/02/20
Project: Research
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Media Consumption and Consumer Belief: Evidence from the Pharmaceutical Market in China during the Covid-19 Pandemic
WANG, Y., ZHAO, Y., ZHAO, Y. & SHI, Y., May 2025.Research output: Contribution to conference › Conference Paper › peer-review
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Understanding Demand Structure in the Two-Sided Markets: A Network Based Revenue Analysis Approach
WANG, Y., ZHAO, Y. & ZHAO, Y., May 2025.Research output: Contribution to conference › Conference Paper › peer-review
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Understanding Demand Structure in the Two-Sided Markets: A Network Based Revenue Analysis Approach
WANG, Y., ZHAO, Y. & ZHAO, Y., Jun 2025.Research output: Contribution to conference › Conference Paper › peer-review
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Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced
Cong, Z., Zhao, Y. & Zhang, Z., 1 May 2025, In: Marketing Science. 44, 3, p. 655-670 16 p.Research output: Contribution to journal › Journal Article › peer-review
1 Citation (Scopus) -
How Much Does Ad Sequence Matter? Economic Implications of Consumer Zapping and the Zapping-Induced Externality in the Television Advertising Market
Shi, Y., Kim, J. B. & Zhao, Y., 2023, In: Journal of Advertising. 52, 2, p. 229-246 18 p.Research output: Contribution to journal › Journal Article › peer-review
Open Access9 Citations (Scopus)
Awards
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The best doctorial consortium paper award (the second place)
ZHAO, Y. (Recipient), 14 Dec 2014
Prize: Others