Runner up AMA Marketing Research SIG’s 2019 Lehmann award for best dissertation-based article published in Journal of Marketing Research and Journal of Marketing

Prize: Best Paper Award and Prize

Description

Runner up AMA Marketing Research SIG’s 2019 Lehmann award for best dissertation-based article published in Journal of Marketing Research and Journal of Marketing
Awarded dateAug 2019
Granting OrganisationsAmerican Marketing Association